Cforia Software and Ferrero
“Cforia’s Deduction Collaboration Portal enables our team to work directly with sales and brokers who are onsite with our customers. They are able to verify compliance with trade fund promotions. Since going live with Cforia, we have recovered$1.6 to $1.8 million annually in unearned deductions.”
Case Study Overview
Ferrero SpA is an Italian founded and headquartered family-owned confectionery company. The company is one of the top five confectionery companies worldwide with annual sales in excess of EUR 4.4 Billion. In the United States, the company is well known for its market leading Tic Tacs® breath mints and Rocher Hazelnut Chocolates® brands. These products are widely distributed through the United States’ largest retailers.